Reporting Period: 1 – 31 July 2026

Dr Sherine Helmy
Performance Marketing Report.

Comprehensive cross-platform analysis covering Facebook, Instagram, TikTok, YouTube, and LinkedIn.

Agenda

Roadmap for the July 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

The Paid Switch-Off

04

Executive Summary

July generated 2,499,283 views across four platforms, plus 105,043 LinkedIn impressions. Facebook produced 1,390,848 of them with zero ad spend — organic views grew 67.5% after paid delivery was switched off completely.

Facebook: Organic Took Over

1,390,848 views, all organic. Organic alone rose 67.5%, interactions 50.3% and follows 78.1%.

Instagram: Reach Up, Depth Down

587,075 views and reach up 70.4% to 187.9K, but content interactions fell 18.9%.

TikTok: The Breakout

393.3K views from a 6.4K base — up 6,028% — and 9,300 net followers, 40% of the lifetime base in one month.

YouTube: Long-Form Carries It

128,060 views, 105.4K of them long-form, 4.5K watch hours and +1.6K subscribers.

LinkedIn: The Senior Room

105,043 impressions with 59% from outside the network. Senior professionals are 34%.

The Paid Switch-Off

About 901,700 Facebook views came from ads in June. In July that was zero, and organic still grew.

The Paid Switch-Off

Facebook ran no ads at all in July. The June split is reconstructed from the reported changes — total views −19.7%, organic views +67.5%, ad views −100% — and reproduces both percentages exactly.

June — roughly half paid

Organic~830,400 (48%)
From ads~901,700 (52%)

Total ~1,732,100 views

July — entirely organic

Organic1,390,848 (100%)
From ads0 (0%)

Total 1,390,848 views

What this means: roughly 901,700 paid views were removed and organic still grew by about 560,500. Total views fell 19.7%, but interactions rose 50.3% and follows rose 78.1% — the audience that remained is more engaged than the one that was bought.

June vs July View

June figures are derived from the month-over-month percentages each dashboard reported, so they are approximate. YouTube is not shown — no comparison was reported for it.

Facebook Views

June (approx.)1.73M
July1.39M

19.7% — ads removed

Instagram Views

June (approx.)629.9K
July587.1K

6.8%

TikTok Views

June6.4K
July393.3K

6,028%

LinkedIn Impressions

Prior 31 days108.3K
July105.0K

3%

LinkedIn is measured in impressions, not views, so it is reported separately and never added to the 2,499,283 view total.

A Consistent Pattern Holds

One Message, Four Platforms

The Hatem al-Asamm post ran on Facebook (360.3K), Instagram (95.9K), TikTok (178K) and LinkedIn (25K impressions). “أكبر غفلة” ran on three. The top four Facebook posts alone are 86% of the month.

2.5 Million Views In One Month

Facebook 1,390,848 • Instagram 587,075 • TikTok 393,300 • YouTube 128,060. That is 2,499,283 views in July, with a further 105,043 LinkedIn impressions on top.

CONCLUSION: Five platforms, one message, two and a half million views.

What We Need To Improve

1. The Outbound Path (Critical)

Facebook logged 5 link clicks and Instagram 7. Twelve outbound clicks across 2.5 million views and more than 100,000 interactions. The audience is large, warm and engaged, and it is being given nowhere to go.

Focus: One destination — book, subscribe or join — named on screen and linked from every bio, measured weekly.

2. TikTok Is The Fastest-Growing Platform

393.3K views from a 6.4K base is the single biggest move of the month, up 6,028%. Likes reached 26.2K, shares 3.2K, and 9,300 net followers arrived in July alone — 40% of the entire lifetime follower base in one month.

Focus: Hold the cadence and the format that produced this. TikTok went from the smallest platform to the fastest-growing one in a single month, and that momentum is worth protecting.

3. Instagram Depth Is Falling

Reach rose 70.4% to 187.9K while content interactions fell 18.9% and profile visits fell 26.3%. More people are seeing the work and fewer are responding to it. 87 stories and 19 posts went out, up 381.8%.

Focus: Volume went up and depth went down. Test fewer, stronger posts against the current cadence.

4. YouTube Leans On Paid

The top video carries 99,177 views — 77.4% of the channel's month — and 78.1% of those views came from YouTube advertising. That puts roughly 63% of everything YouTube delivered in July behind paid distribution, against 17.3% average retention on the video itself.

Focus: Lift long-form retention above 17.3% so the spend compounds instead of evaporating, and set a target for what the channel should earn organically.

What We Must Stop

  • Any editing style that is not a proven winner. If a cut has not cleared 50,000 views, it does not get made again.
  • Any video that runs over one minute. Keep every piece under 60 seconds.
  • Any caption that does not match the target audience. If it does not spark enough curiosity to hold the view to the end, rewrite it before publishing.

Next Step Recommendations

3 high-impact actions to run next:

  1. Test 2 new content formats alongside the current winning content.
  2. Focus on creating LinkedIn-specific posts to maintain and support continued growth.
  3. Publish long-form video content on YouTube whenever suitable material is available, as it tends to generate more views than Shorts.

Exhaustive Platform Data

Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.

Facebook

The Organic Engine (209,945 Followers)

100% Organic • 0 Views From Ads

Total Views

1.4M

19.7%

Viewers

575.2K

26%

Content Interactions

48.5K

50.3%

Follows

35.0K

78.1%

Lifetime Followers

209.9K

All-time total

Deep Metrics

  • Views From Organic
    1,390,848↑ 67.5%
  • Views From Ads
    0↓ 100%
  • Watch Time
    157d 10h↑ 2.2%
  • 3-Second Views
    511.2K↓ 31.1%
  • Profile Visits
    103.5K↑ 26.5%
  • Link Clicks
    5↑ 25%

Watch time rose 2.2% while total views fell 19.7%. People are watching longer on fewer, unbought views.

Audience (209,945 Followers)

Men (67.9%) Women (32.1%)

Age Distribution:

  • 35-44 (Largest Group)
  • 25-34 (Second)

Exact band percentages were not provided.

Top Cities:

Cairo 28%
Alexandria 13.1%
Riyadh 4.5%

Andorra, Teruel 2.7% • Mansoura 2.4% • Tanta 2% • Giza 1.9% • Jeddah 1.8% • Shubra El Kheima 1.8% • Zagazig 1.5%

Top Countries:

Egypt 75% • Saudi Arabia 11.9% • UAE 3.1% • Algeria 2.5% • Tunisia 1.8% • Libya 1.7% • Jordan 1.5% • Kuwait 1.5% • Syria 1.5% • Morocco 1.4%

Top Content (July 2026) Organic only

Paid Ads No paid delivery this period
No ads ran on Facebook in July. Views from ads: 0, down 100% from roughly 901,700 in June.
Organic Top 4 posts by views
Simple takeaway: Four posts produced 1,196,100 views — 86% of the month — with no ad spend behind any of them. The top three each cleared 358K and each pulled over 1,600 shares.

Action Plan

  • Hold the organic-only setting — it beat the paid month on every engagement metric.
  • Attach a destination to reels: 5 link clicks on 1.39M views.
  • Make more short spiritual-reflection reels — the format took the top three slots.
  • Investigate the 31.1% fall in 3-second views against rising watch time.
  • Reply to the 159 and 134 comment threads while they are live.

FB Specific Next Steps

  • Reconcile 1,390,848 against the 340,170 Meta tile.
  • Net follows — only gross follows (35K) were supplied.
  • Exact age-band percentages.
  • Reactions, comments, shares and saves at account level.
  • Check the “Andorra, Teruel” 2.7% city entry.

Instagram

Reach Up, Engagement Depth Down

3 Ad Views Out Of 587,075

Views

587.1K

6.8%

Reach

187.9K

70.4%

Content Interactions

55.6K

18.9%

Follows

6.4K

5.7%

Lifetime Followers

59.8K

All-time total

Views Breakdown (587,075 Total)

From Organic 587,072 (99.999%)
From Ads 3
  • Profile Visits
    5.9K↓ 26.3%
  • Link Clicks
    7↑ 100%
  • Published Content
    87 stories • 19 posts↑ 381.8%
The depth problem: publishing rose 381.8% and reach rose 70.4%, but content interactions fell 18.9% and profile visits fell 26.3%. More output reached more people and moved fewer of them.

Note on sources: Instagram Insights also shows a combined Meta tile of 927.2K (↑47.2%), which it breaks down as Facebook 340,170 + Instagram 587,075. That Facebook component does not match Facebook's own dashboard figure of 1,390,848. This tab uses the Instagram-native total only.

Audience (59,776 Followers)

Men (53.3%) Women (46.7%)

25-34

Largest

35-44

Second

Exact band percentages were not provided.

Top Locations:

Cairo 15.6%
Alexandria 7.3%
6 October City 4.7%

Riyadh 3.1% • Madinat al Huckstep 2.7% • Jeddah 1.6% • Dubai 1.6% • Amman 1.5%

Top Countries:

Egypt 63% • Saudi Arabia 7.8% • UAE 4.1% • Jordan 2.2% • Morocco 2.2% • Iraq 2.1% • Kuwait 2% • Algeria 1.8%

Top Content (July 2026)

Paid Ads No post identified as paid
The period total contains 3 ad-driven views out of 587,075. No individual post is labelled as paid, so all cards below are recorded as organic.
Organic Top 5 posts by views
Simple takeaway: The top five posts total 539,500 views — 92% of the month. The top post alone did 359.6K, and the second earned 2K shares on 95.9K views, the best share rate on the platform.

Action Plan

  • Test fewer, stronger posts — output rose 381.8% and interactions fell.
  • Attach a destination: 7 link clicks on 587K views.
  • Lead with the share-driving format — 2K shares on a single post.
  • Use the 70.4% reach lift while it lasts; convert reach into follows.
  • Reconcile the 927.2K combined Meta tile with the native figures.

TikTok

The Breakout Platform

23K Followers (All-Time)

Video Views

393.3K

6,028%

Profile Views

6.4K

2,463.6%

Likes

26.2K

9,341.5%

Shares

3.2K

20,031.3%

Net Followers

9.3K

13,067.6%

Scale Of The Jump

June views6.4K
July views393.3K

An increase of 386,900 views in one month, from a base of 6,400.

64%

Male Dominant

64% male / 36% female. Core ages 25-34 (37.4%) and 35-44 (36.3%).

Age Distribution:

25-34 37.4%
35-44 36.3%
45-54 14.9%

18-24 6% • 55+ 5.4%. Nearly three quarters of the audience is 25–44.

Top Locations:

Egypt 67.9%
Saudi Arabia 10.9%
United Arab Emirates 4.5%

Kuwait 2.7% • Qatar, Libya, Algeria, Iraq, Morocco and Tunisia each under 1% • Others 10.9%

Net followers: 9,300 in July, up 13,067.6%. That is 40% of the 23,000 lifetime follower base arriving in a single month.

Still not provided: traffic sources, total viewers and new viewers for 1–31 July, and per-video likes, comments and shares. Comments totalled 217 for the month, up 2,070%.

Top Content

These figures are all-time views and last-7-days views, not July totals. Per-video engagement was not supplied.

Paid Ads No paid delivery this period
No ads ran on TikTok in July. Estimated rewards: $0.00.
Organic Top 3 videos
Simple takeaway: TikTok recorded 393.3K views, 26.2K likes and 9,300 net followers in July, with Egypt at 67.9% of the audience. Comments rose to 217 and shares to 3.2K — on a platform that produced almost nothing a month earlier.

Action Plan

  • Set up proper July-scoped reporting before August closes.
  • Keep the cadence that produced the jump — it is working.
  • Capture ages and traffic sources to find out who arrived.
  • Convert 6.4K profile views into follows with a clear bio destination.
  • Reuse the Hatem al-Asamm format — it topped four platforms.

YouTube

Long-Form Led (19,194 Subscribers)

82.3% From Long-Form

Views

128.1K

Jul 1–31

Watch Time

4.5K h

6:23 avg long-form

Subscribers Gained

1.6K

19,194 total

Monthly Audience

35.0K

Unique viewers

Impressions CTR

4.8%

363.2K impressions

Long-Form vs Shorts

Long-form videos 105.4K (82.3%)
Shorts 22.6K (17.7%)

Long-form AVD

6:23

Shorts engaged views

10.2K

Shorts likes

946

Shorts subscribers

+50

Subtitles: none 90.8% • Arabic 9.1%. Nine in ten views carry no captions at all.

Note on sources: a rolling 28-day snapshot (128.1K views, 4.9K watch hours, +1,779 subscribers) is kept separate from the Jul 1–31 selected-period figures above and has not been merged with them. Channel-level traffic-source breakdown and per-video likes were not provided; the traffic split for the top video is shown with it.

Audience

Men (71.2%) Women (28.8%)

25-34

38.5%

35-44

33.1%

45-54

13.5%

13-17 0.4% • 18-24 4.1% • 55-64 5.4% • 65+ 4.9%

Top Locations:

Egypt 81.5%
Saudi Arabia 3.2%
Algeria 1.4%

Iraq 1.0% • Morocco 0.9%. The most Egypt-concentrated audience of any platform.

Top Content (July 2026)

Paid Ads 78.1% of views came from YouTube advertising
How Viewers Found This Video
YouTube advertising 78.1% • 81.2K
YouTube recommendations 17.7% • 18.4K
Other YouTube features 1.7% • 1.8K
Direct, unknown and other 1.9% • 1.9K

Recommendations split into YouTube Home 15.6% (16.2K) and Up next 2.1% (2.2K). Paid delivery is 78.1%; everything else — 21.3% — is organic.

The traffic-source panel totals about 103.3K views for this video while the top-content card reports 99,177. The two screens use slightly different scopes, so the percentages are the reliable figure here.

Organic Top Short
Simple takeaway: The Short held 57.7% of its runtime against the long-form video's 17.3%. Short content retains far better; long content reaches far more. Note that 78.1% of the long-form video's views were bought — roughly 63% of the channel's whole month came from advertising.

Action Plan

  • Get the paid/organic split for the 99,177-view video.
  • Add Arabic subtitles — 90.8% of views carry none.
  • Lift long-form retention above 17.3% with tighter openings.
  • Publish more Shorts — 57.7% retention and +50 subscribers from 22.6K views.
  • Pull the traffic-source report, which was missing this month.

LinkedIn

The Senior Decision-Maker Room

59% Out-Of-Network Reach

Impressions

105.0K

3%

Members Reached

41.5K

Unique professionals

Social Engagements

3.5K

3.38% of impressions

Total Followers

7.5K

40%

Comments

79

Of 3,549 engagements

Engagement Breakdown (3,549)

Reactions 3,285
Saves 118
Comments 79
Reposts + Sends 67

Reactions 3,285 + comments 79 + reposts 41 + saves 118 + sends 26 = 3,549, matching the reported total exactly.

Impression Source

Out-of-network 59%
In-network 41%
Crucial insight: 59% of impressions came from outside the follower network while followers grew 40% to 7,510. LinkedIn is still in its acquisition phase here — the algorithm is actively pushing this content to strangers.

Who Is Watching

Seniority: Senior 34%
Industry: Pharmaceutical Manufacturing 16%
Company size: 1,001–5,000 14%
Location: Cairo 9%

Top company

Pharco Corporation 3%

Top job title

Sales Manager 3%

Audience gender and age were not provided by LinkedIn Analytics.

Top Content (July 2026)

Paid Ads No paid delivery this period
All listed posts are confirmed organic.
Organic Top 3 posts by impressions
Simple takeaway: LinkedIn generated 105,043 impressions with 59% from outside the network, and senior professionals were the largest visible segment at 34%. All three top posts also ran on other platforms — nothing here was LinkedIn-native.

Action Plan

  • Write at least one LinkedIn-native post per week for this senior audience.
  • Convert 59% out-of-network reach into follows while it holds.
  • Lift comments above 79 — ask a direct question to a professional room.
  • Use the pharmaceutical-industry skew (16%) in topic choice.
  • Capture publish dates so timing can be analysed next month.