Comprehensive cross-platform analysis covering Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Roadmap for the July 2026 report.
Report Context & Objectives
Executive Summary
The Paid Switch-Off
July generated 2,499,283 views across four platforms, plus 105,043 LinkedIn impressions. Facebook produced 1,390,848 of them with zero ad spend — organic views grew 67.5% after paid delivery was switched off completely.
1,390,848 views, all organic. Organic alone rose 67.5%, interactions 50.3% and follows 78.1%.
587,075 views and reach up 70.4% to 187.9K, but content interactions fell 18.9%.
393.3K views from a 6.4K base — up 6,028%. Likes 26.2K, shares 3.2K, comments 217.
128,060 views, 105.4K of them long-form, 4.5K watch hours and +1.6K subscribers.
105,043 impressions with 59% from outside the network. Senior professionals are 34%.
About 901,700 Facebook views came from ads in June. In July that was zero, and organic still grew.
Every figure appears exactly as the platform reported it. Nothing has been adjusted to make the numbers agree. These are the open items.
Facebook's own dashboard reports 1,390,848 views. The combined Meta tile inside Instagram Insights breaks its 927.2K down as Facebook 340,170 + Instagram 587,075 — a gap of 1,050,678. The platform tabs use each platform's native figure.
“صناعة التغيير” had mixed Paid + Organic delivery and the split was not provided. At 99,177 views it is 77.4% of all YouTube views this month, so the channel's paid-versus-organic balance cannot be stated.
The top-video figures are all-time views and last-7-days views, not July totals, and per-video engagement was not supplied. One of the three videos appears to fall outside July and was kept at your instruction.
The brief says “Dr Sherien Helmy”, but every handle reads Sherine — @DrSherineHelmyOfficial, @drsherinehelmyofficial, dr-sherinehelmy. This report uses Dr Sherine Helmy. Say the word and it changes.
Facebook ran no ads at all in July. The June split is reconstructed from the reported changes — total views −19.7%, organic views +67.5%, ad views −100% — and reproduces both percentages exactly.
Total ~1,732,100 views
Total 1,390,848 views
June figures are derived from the month-over-month percentages each dashboard reported, so they are approximate. YouTube is not shown — no comparison was reported for it.
19.7% — ads removed
6.8%
6,028%
3%
LinkedIn is measured in impressions, not views, so it is reported separately and never added to the 2,499,283 view total.
About 901,700 paid Facebook views were removed and organic grew 67.5% anyway. Interactions rose 50.3% and follows 78.1% on fewer total views — the clearest possible argument for the organic engine.
The Hatem al-Asamm post ran on Facebook (360.3K), Instagram (95.9K), TikTok (178K) and LinkedIn (25K impressions). “أكبر غفلة” ran on three. The top four Facebook posts alone are 86% of the month.
Facebook recorded 5 link clicks. Instagram recorded 7. Across 2,499,283 views, twelve people were carried anywhere at all.
CONCLUSION: Reach and engagement are excellent. There is no destination attached to either.
Facebook logged 5 link clicks and Instagram 7. Twelve outbound clicks across 2.5 million views and more than 100,000 interactions. The audience is large, warm and engaged, and it is being given nowhere to go.
393.3K views from a 6.4K base is the single biggest move of the month. But there is no age data, no traffic-source split, no per-video engagement, and the top-content figures are all-time rather than July.
Reach rose 70.4% to 187.9K while content interactions fell 18.9% and profile visits fell 26.3%. More people are seeing the work and fewer are responding to it. 87 stories and 19 posts went out, up 381.8%.
The top video carries 99,177 views — 77.4% of the channel's month — on mixed Paid and Organic delivery with no split recorded. Without it, there is no way to say what YouTube earns versus what it buys.
5 high-impact actions to run next:
Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.
The Organic Engine (209,945 Followers)
Total Views
1.4M
19.7%
Viewers
575.2K
26%
Content Interactions
48.5K
50.3%
Follows
35.0K
78.1%
Lifetime Followers
209.9K
All-time total
Watch time rose 2.2% while total views fell 19.7%. People are watching longer on fewer, unbought views.
Age Distribution:
Exact band percentages were not provided.
Top Cities:
Andorra, Teruel 2.7% • Mansoura 2.4% • Tanta 2% • Giza 1.9% • Jeddah 1.8% • Shubra El Kheima 1.8% • Zagazig 1.5%
Top Countries:
Egypt 75% • Saudi Arabia 11.9% • UAE 3.1% • Algeria 2.5% • Tunisia 1.8% • Libya 1.7% • Jordan 1.5% • Kuwait 1.5% • Syria 1.5% • Morocco 1.4%
Reach Up, Engagement Depth Down
Views
587.1K
6.8%
Reach
187.9K
70.4%
Content Interactions
55.6K
18.9%
Follows
6.4K
5.7%
Lifetime Followers
59.8K
All-time total
Note on sources: Instagram Insights also shows a combined Meta tile of 927.2K (↑47.2%), which it breaks down as Facebook 340,170 + Instagram 587,075. That Facebook component does not match Facebook's own dashboard figure of 1,390,848. This tab uses the Instagram-native total only.
25-34
Largest
35-44
Second
Exact band percentages were not provided.
Top Locations:
Riyadh 3.1% • Madinat al Huckstep 2.7% • Jeddah 1.6% • Dubai 1.6% • Amman 1.5%
Top Countries:
Egypt 63% • Saudi Arabia 7.8% • UAE 4.1% • Jordan 2.2% • Morocco 2.2% • Iraq 2.1% • Kuwait 2% • Algeria 1.8%
11.5K likes • 92 comments • 1.6K shares
4.6K likes • 38 comments • 2K shares
2.3K likes • 40 comments • 372 shares
1.4K likes • 18 comments • 539 shares
644 likes • 11 comments • 49 shares
The Breakout Platform
Video Views
393.3K
6,028%
Profile Views
6.4K
2,463.6%
Likes
26.2K
9,341.5%
Shares
3.2K
20,031.3%
Comments
217
2,070%
An increase of 386,900 views in one month, from a base of 6,400.
Male Dominant
64% male / 36% female. Age data was not provided.
Top Locations:
Kuwait 2.7% • Qatar, Libya, Algeria, Iraq, Morocco and Tunisia each under 1% • Others 11.1%
Not provided: audience age bands, traffic sources, and full-period net followers, total viewers and new viewers for 1–31 July. The available viewer screenshots covered a later rolling window and were not used as July KPIs.
These figures are all-time views and last-7-days views, not July totals. Per-video engagement was not supplied.
Long-Form Led (19,194 Subscribers)
Views
128.1K
Jul 1–31
Watch Time
4.5K h
6:23 avg long-form
Subscribers Gained
1.6K
19,194 total
Monthly Audience
35.0K
Unique viewers
Impressions CTR
4.8%
363.2K impressions
Long-form AVD
6:23
Shorts engaged views
10.2K
Shorts likes
946
Shorts subscribers
+50
Subtitles: none 90.8% • Arabic 9.1%. Nine in ten views carry no captions at all.
Note on sources: a rolling 28-day snapshot (128.1K views, 4.9K watch hours, +1,779 subscribers) is kept separate from the Jul 1–31 selected-period figures above and has not been merged with them. Traffic-source breakdown and per-video likes were not provided.
25-34
38.5%
35-44
33.1%
45-54
13.5%
13-17 0.4% • 18-24 4.1% • 55-64 5.4% • 65+ 4.9%
Top Locations:
Iraq 1.0% • Morocco 0.9%. The most Egypt-concentrated audience of any platform.
The Senior Decision-Maker Room
Impressions
105.0K
3%
Members Reached
41.5K
Unique professionals
Social Engagements
3.5K
3.38% of impressions
Total Followers
7.5K
40%
Comments
79
Of 3,549 engagements
Reactions 3,285 + comments 79 + reposts 41 + saves 118 + sends 26 = 3,549, matching the reported total exactly.
Top company
Pharco Corporation 3%
Top job title
Sales Manager 3%
Audience gender and age were not provided by LinkedIn Analytics.
762 engagements • also ran on Facebook, Instagram and TikTok
512 engagements • also ran on Facebook and Instagram
381 engagements • also ran on Instagram